Engaging with the Media on Human Rights: Finding, Crafting and Advancing your Story


When: Friday, September 20
Time:  9:00 am – 5:00 pm
Where: Interchurch Center, 475 Riverside Dr., New York, NY 10027, Room 320C
Cost: $345 – Early Bird Rate (by August 23rd) $395 – regular rate.
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Media can play an essential role in raising awareness and advancing human rights agendas. This workshop is designed to develop the capacity of human rights and social justice actors to effectively engage with the media in order to advance their work. Drawing on real-world examples and interactive learning activities, through this workshop, participants learn how to: develop media engagement strategies based on a better understanding of journalists’ goals and perspectives; craft, advance, manage, and distribute messages through various strategies, including through social media; identify relevant publications; brand oneself and/or an organization as a go-to source on human rights issues; frame human rights issues that will engage the public; write op-eds and press releases; secure and conduct interviews.

Facilitator: Lonnie Isabel is an established journalism instructor and a veteran of the newspaper business who he has worked on both coasts as a political reporter, investigative reporter and editor for Newsday, the Boston Globe, Boston Herald and Oakland Tribune. As deputy managing editor of Newsday, Isabel was responsible for supervising the national, foreign, state, Washington, health and science staffs. He was editor and supervisor of Dele Olojede’s Pulitzer Prize winning series on the aftermath of the Rwandan genocide and has overseen coverage of the Iraq War, the aftermath of September 11th, and two presidential campaigns. Isabel has trained journalists in Jordan and India and was appointed a Poynter Ethics Fellow in 2006. 

For questions, email humanrightsed@columbia.edu
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